While the information in Obama’s new ad –a response to McCain’s dishonest ads– is true and valid, the delivery leaves much to be desired. Perhaps polls show that these ads work, but from where I stand, all political ads have the same tone; an overly dramatic voiceover that tends to squash any sense of underlying sincerity. The ad “feels” manipulative, even though the point it’s making is valid and based in truth. Be creative, people. You want change? Change the tone of your ads. There are a lot of professional artists supporting Obama–writers, directors, actors, etc.–that I bet would be more than willing to help you come up with a more sincere and creative ad campaign. Use the tools at your disposal.
And while we’re at it, lets get back on the offensive. Start talking about the issues once again; issues which the McCain campaign has been openly avoiding. If all McCain has left in his arsenal is deception, then let’s continue to let American’s know what is really on the table here, as Joe Biden did in Michigan:
“Eight years ago, a man ran for President who claimed he was different, not a typical Republican. He called himself a reformer. He admitted that his Party, the Republican Party, had been wrong about things from time to time. He promised to work with Democrats and said he’d been doing that for a long time. That candidate was George W. Bush. Remember that? Remember the promise to reach across the aisle? To change the tone? To restore honor and dignity to the White House?
“We saw how that story ends. A record number of home foreclosures. Home values, tumbling. And the disturbing news that the crisis you’ve been facing on Main Street is now hitting Wall Street, taking down Lehman Brothers and threatening other financial institutions. We’ve seen eight straight months of job losses. Nearly 46 million Americans without health insurance. Average incomes down, while the price of everything — from gas to groceries — has skyrocketed. A military stretched thin from two wars and multiple deployments.
“A nation more polarized than I’ve ever seen in my career. And a culture in Washington where the very few wealthy and powerful have a seat at the table and everybody else is on the menu.
“Eight years later, we have another Republican nominee who’s telling us the exact same thing: This time it will be different, it really will. This time he’s going to put country before party, to change the tone, reach across the aisle, change the Republican Party, change the way Washington works. We’ve seen this movie before, folks. But as everyone knows, the sequel is always worse than the original.
“If we forget this history, we’re going to be doomed to repeat it — with four more just like the last eight, or worse. If you’re ready for four more years of George Bush, John McCain is your man.”
And now start telling Americans exactly how you plan to confront these issues. These are the things McCain CANNOT comment on because he has no real plans to change them. Maybe he can argue that your plans won’t work, but can he offer a plan that will? Something tells me he’ll keep trying to avoid these issues and redirect voter’s attention. Don’t let him. Offense, not defense.