Linds Redding died of inoperable espohageal cancer. He was an art director who worked at BBDO and Saatchi & Saatchi. Linds kept a blog and one of the last pieces he wrote before he died, “A Short Lesson in Perspective,” explores his final frame of mind on the ad business and how many of us choose to live our lives and approach our art. It is a devastating and scathing piece. And desperately worth the read, I think.
With over 20 years under my belt in the commercial casting business, I’ve worked a lot with the folks from BBDO and Saatchi & Saatchi. May have even worked with Linds. I think what he discovered at the end of his life is considerable and noteworthy. Particularly while living in any Capitalist society. Not that Capitalism is all bad, but it does promote a state of mind that can be –how shall I say this — a tad misleading. Our goals and definitions of success are oftentimes out of sync with the greater elements and offerings of the human experience. It’s one of the main reasons I have such a hard time with the Hollywood mindset surrounding film and filmmaking. I think it almost entirely misses the point. At the same time, it has its own alluring gravitational pull that is hard to break free of. Lord knows I’m still struggling with it.